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Ohio River Foundation
Working with small businesses in South Africa with branding and working alongside Linder Business students
The Objective
As part of my previous design internship with Uhambo, I was on a team with two marketing students. We partnered with an entrepreneur from Khayelitsha, South Africa to create marketing strategies and a brand identity system to help our entrepreneur grow her business. This brand identity system represents the beautician services of Zeinabu Abramani. Zeinabu owns a hair salon. She is best known for her braiding services. She deserved an empowering, feminine brand identity to reflect her beautiful personality.
The Brand Promise
Warmth, thoughtful, genuine, celebratory, and hand crafted
Baked with grace, so every bite tastes like a gift
The Mood Boards
This is where I put together different mood boards of different branding explorations. I chose three very different directions. Warm and Genuine, Warm and Celabratory, and Thoughtful and Graceful. I communicated these through WhatsApp for approval.
The Chosen Mood Board
Namhla chose the Warm and Genuine moodboard that she most thought fit for her brand. This is where I began designing possible logo ideas for her to choose from.
Logo Concepts
I sent over three different options to pick from and here is where she decided what name she resonated with more.
Final Logo
Branding Collateral
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